Flagship Brand – True Heritage Brew Singapore Sling®
Brand Portfolio…
The Singapore Sling has gained much fame with many foreigners and tourists today like writers and celebrities that even international celebrities including Tom Cruise and Chow Yuen Fatt were also seen mentioning the Singapore Sling in their movies, Cocktail, and Pirates of the Caribbean respectively.
Ranked as world’s Top 10 cocktails and National Cocktail of Singapore, the Singapore Sling has a 100-year history. Today, the Singapore Sling represents an established national brand. Its distinguished brand name is well-known all over the world with many people recognizing the Singapore Sling name. However, there exist people who have yet to taste this famed cocktail.
With more than 20 years of experience in the F & B industry and his vast knowledge of the Singapore Sling, Mr. Chow is strongly convinced that there is a strong demand for the “True Iconic Singapore Sling”.
Such strong belief that the Singapore Sling is not only for the Singapore market, but also possess the ability to reach out to the global masses, challenged Mr. Chow to bring this national cocktail to greater recognition. Hence, the company True Heritage Brew Singapore Pte Ltd and the brand name Sling were born to serve a mission–Getting the world to taste it.
Products under the Sling brand
Under True Heritage Brew’s creative innovation vibes, the brand name Sling has today transformed into one which offers a delectable range of F & B products.
Beverages
True Heritage Brew houses not only the famous Singapore Sling Original Mix but also a variety of Singapore Sling products. Every tourist can now taste a collection of Sling delicacies and even bring them home!
True Heritage Brew Singapore Sling® Original Mix
With a color so inviting and luring to the taste bud of every individual who come across it, the Singapore Sling Original Mix packs that burst of intrigue fruity goodness in everyone who tasted its deliciously red liquids.
Packed with goodness of True Heritage Brew’s secret recipe, this concentrated syrup pre-mix is an ace winner. Its convenient packaging and simple concoction of just adding juice before serving allows for easy stock control and staff training, benefitting the F & B industry greatly.
The Singapore Sling Original Mix was first used by Raffles hotel when it was “re-opened” in the late 1980s after it was re-built, right up to late 2005, during which the hotel won many accolades for its Singapore Sling.
Singapore Sling Original Mix was introduced to a greater international audience in 2006 where it was served onboard our national carrier, Singapore Airlines and also at some leading hotels.
For the ultimate Sling experience, exclusive Singapore Sling Original Mix gift packs were also concurrently available for in-flight passengers to bring home with them this extraordinary Singapore experience via the carrier’s in-flight shopping catalogue, the Kris Shop.
True Heritage Brew Singapore Sling® Cocktail
While the Singapore Sling Original Mix was a well-received product by consumers, it also requires an additional step to complete the drink by adding fresh pineapple juice or other juices.
With great success from this pre-mixture, The True Heritage Brew decided to make the drink more readily convenient and ready-to-serve. Something more than simply infusing the pre-mixture with fresh pineapple juices upon receiving orders!
Hence, with much R & D efforts from the Singapore Polytechnic and the Food Innovation and Resource Center (FRIC), a “Ready-to-drink” bottled True Heritage Brew Singapore Sling Cocktail with pineapple juice infused in it, was developed to reach out to more consumers.
One can now simply pop the bottle cap and consumes it out of its original packaging without having to go through any fuss!
With this creative invention, the current packaging not only serve the purpose of convenience but has at the same time enabled cost savings of approximately 43% compared to previous conventional ways of mixing.
Being the ever-ready drink anytime, anywhere, this Singapore Sling Cocktail proves to be an all-time favorite alcoholic rush.
Food
We have re-invented our Singapore Sling Original Mix into various palatable likes to suit your taste buds. Enjoy these likes at your party or from the comfort of your own living space.
True Heritage Brew Singapore Sling® Chocolates—Sling on Bites
For those who love a bite of sinful chocolates, they can enjoy some Sling on Bites, also known as the Singapore Sling Chocolates while they enjoy their cocktail. Sling on Bites contains a pure dose of the True Heritage Brew Singapore Sling Original Mix in the heart of premium dark chocolate. Therefore, experience the tingling alcoholic rush as the ultra-luxurious chocolate melts in your mouth, releasing the heavenly concoction – a sensation that will satisfy the most epicurean of cravings.
Not to be found elsewhere, our Singapore Sling® Original Mix Chocolates is the perfect gift of sumptuous and premium tastes.
True Heritage Brew Singapore Sling® Crystal Moon Cake
True Heritage Brew’s moon cakes are adaptations from their proud flagship product, the Singapore Sling Original Mix. While traditional moon cakes are meant to be enjoyed with sips of tea as you savor them, THB’s moon cakes are created specially by us to complement your total drinking experience with our Singapore Sling Cocktail.
Wrapped in carefully carved light pink snow skins, these soft bites provide moon cake lovers a quirky twist away from the usual flavors. Using only the freshest of ingredients, folded and hidden beneath these lovely pink snow skins is a burst of THB’s signature fruity sensation and alcoholic rush. Bite into the legacy of this century-old cocktail and feel truly touched with each soft bite. If you could only have one unique experience, celebrate the season today with some of these exclusives by True Heritage Brew!
This True Heritage Brew Singapore Sling® Crystal Moon Cake is of the unique creations brought to you by our very own Singapore Sling Boutique Bar.
The Singapore Sling Boutique Bar
The power of the brand extends to the boutique bar.
Our True Heritage Brew Singapore Sling Boutique situated in Clarke Quay which opened in 2006 serves as an additional experience to reach out to its sophisticated audience.
The colonial beauty of our Singapore Sling Boutique was a perfect gift. Overlooking the historical Singapore River which used to be the focal point for many merchants and traders, our boutique’s cultural architecture and colonial charm was the perfect blend-in with the origins of the Singapore Sling which reflects the timeless characteristic of our products.
With the Singapore River’s rustic charm and way back memories from the early days, one can expect a laidback weekday or an exciting weekend within our compounds as they indulge in the ambience of our magnificent bar with a glass of temptingly distinctive Singapore Sling.
With such lovely ambience in the city, our Sling Boutique also provides an excellent chance for everyone who loves the taste of the famous cocktail—to bring home this exotic and tropical flavor.
For a sip of our newly perfected Singapore Sling Original Mix or to bring some of them home to please your guests, our Singapore Sling boutique is an ideal choice to chill out.
Our boutique is open from 11am to 12 midnight from Sunday to Monday, and from 3pm to 12 midnight on Thursday, Friday, Saturday and the eve of Public Holidays. Find us on www.singaporesling.com.sg